Proposal & Pursuit Leadership for Service Firms Competing for High-Value Contracts.

When a must-win opportunity hits, or your team is stretched, FortisOBM steps in to lead the pursuit, sharpen positioning, and drive on-time, evaluator-ready submissions.

Supported $5.8B+ in contract value • 74% win rate across strategic pursuits • Experience inside evaluation rooms

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Trusted by construction, engineering, consulting, and professional services teams nationwide.

What We Do

Most teams don’t lose because they can’t write. They lose because decisions happen late, messaging sounds like everyone else, and execution becomes reactive.

FortisOBM installs structure and leads execution so your pursuit process runs with clarity without burning out your internal team.

We support you across the full pursuit cycle:

  • Pursuit & win strategy: qualification, positioning, win themes, executive storyline

  • Proposal leadership & production: coordination, compliance, writing/editing, graphics support

  • Stabilization & systems: repeatable assets, process, and internal alignment so every bid isn’t a fire drill

Who We’re For / Not For

FortisOBM is typically a fit when:

  • Your for-profit organization is generating at least $10M+ revenue and pursuing complex opportunities

  • You need senior leadership inside the pursuit

  • You care about win rate, reputation, and speed

Not a fit when:

  • You want low-cost writing support

  • You can’t provide inputs/decisions on time

  • You’re looking for general marketing help rather than contract-growth execution

Led by a Vision for Impact and Excellence

FortisOBM was founded by Melinda Colón, a strategist with two decades of experience helping established service firms compete for and win complex government and enterprise opportunities.

Melinda’s work sits at the intersection of positioning, pursuit strategy, and proposal execution, because great companies don’t lose due to effort. They lose when decisions happen late, messaging sounds like everyone else, and the pursuit process becomes reactive.

FortisOBM is the execution arm of the business, built for leaders who need senior-level pursuit leadership that protects deadlines, reputation, and internal capacity. (Training and coaching are available through a separate division.)

Through FortisOBM, teams have supported $5.8B+ in contract value with a 74% win rate across strategic pursuits. Results vary and are not guaranteed.

Your Next Opportunity Deserves a Strategy That Matches Its Value.

Book a consultation if you’re preparing for a must‑win pursuit or need proposal leadership you don’t have in-house.

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